Margot Machol Bisnow is a writer, wife, and mom from Washington, DC. For the last 10 years, she has spoken to parent groups about raising fearless, creative, confident, resilient, entrepreneurial children who are filled with joy and purpose. Margot has a BA in English and an MBA, both from Northwestern, and spent 20 years in government, including as an FTC Commissioner and staff director of the President's Council of Economic Advisers. In the 1990s she established a non-profit that set up economic think tanks in Eastern Europe’s emerging democracies. Both her sons are now grown: Austin started popular alt band Magic Giant and new folk duo Somewhere In Between; Elliott founded Summit, a noted international conference series for Millennial entrepreneurs and creatives, and led the purchase and development of Utah’s Powder Mountain ski resort, subsequently sold to Netflix founder Reed Hastings. Her husband Mark was a late-blooming entrepreneur, and wishes his parents had read her book when he was growing up, so he might have started his company before he was 50. Margot served as an Advisor to EQ Generation, an after-school program in New York City that gives children the skills to succeed; on the Advisory Board of the MUSE School in Malibu, that prepares young people to live consciously through passion-based learning; and on the Board of Spark the Journey in Washington DC, that mentors low-income high school students to achieve college and career success.